Click here to download our logo and other approved assets
The Gravity Forms logo is composed of gravity “G” and ‘Gravity Forms’ and is set in Termina.
The horizontal logo is the primary logo and should be used in most instances. The stacked logo is for large-scale use or large vertical spaces.
Avoid using small sizes, as it can become illegible. Always use the logo files provided. Do not re-create. Our logo can be downloaded here.
Our logo (for small uses)
There is a specific logo for small sizes, and it should be used when the logo is rendered at a size between 50px wide and 90px wide.
The small logo badge should be used at a size between 15px tall and 20px tall.
Only the horizontal logos are appropriate for small use. Do not use the stacked logo for small use.
Usage on backgrounds
The full-color logos should be used only on white, black, or blue backgrounds.
Avoid using full-color logos on photographs unless the logo sits on a black, white, or darker area of the image.
One-color use
The one-color logo should be used only on photographs and color backgrounds within the Gravity color palette.
The one-color logo should only be in black and white colorways. If using a lighter-colored background, we strongly prefer the full-color logo, set with white or black text.
However, if design limitations conflict with this, then the logo should appear fully in white, as seen here.
Logo misuse
Color Palette
Use these color proportions in any layout or collateral design. Text should always be set in black, white or dark blue.
Orange, blue, and grey can be used as accent colors in the proportions shown on the right. Our color palette can be downloaded here.
Accessible color combos
Accessible color combinations for all text and form controls.
- White on Eclipse
- White on Biscay
- White on Chatams Blue
- Black on Cloud
- Black on Mango Tango
- Black on Carrot
- Black on Dark Salmon
- Black on Electric Blue
Additional note: while White on Mango Tango or White on Fire Light are not fully accessible from a color contrast standpoint, we have chosen to use these color combinations in certain areas of our website properties and marketing materials.
Typography: Digital headlines
Gravity headlines are set in Gilroy. When using Gilroy to create headings on embedded or digital assets for Gravity, always typeset it with optical kerning, set the tracking to 0, and set in sentence case. Do not set in all caps or all lowercase. When using Gilroy to typeset headings on the web, set the letter spacing to 0px for smaller headlines and -1px for larger headlines.
Note: If converting G Slides to Keynote or PowerPoint, use Roboto (https://fonts.google.com/specimen/Roboto) or Montserrat (https://fonts.google.com/specimen/Montserrat) throughout for headlines and body text. If the presentation originates in Keynote or PowerPoint, follow regular brand font guidelines.
Our fonts can be downloaded here.
Typography: Print headlines
Gravity print headlines are set in Gilroy. When using Gilroy to create headings on printed collateral for Gravity, always typeset it with optical kerning, set the tracking to 20, and set in sentence case. No all caps or all lowercase.
Our fonts can be downloaded here.
Using Our Logos
For anything that faces an external audience, we use the full Gravity logo to build equity around our core brand. Swag is included because it faces external audiences.
For internal-facing programs, we may use the badge logo mark. This makes it clear that these programs are still part of Gravity while allowing for some individuality if and where needed.
For partnerships and usage outside of the Gravity Forms team, we lock up the Gravity logo or Badge-only with a partner logo, preferably with “Gravity” coming first.
Use clear space between logos. Clear space should be Badge-sized and divided in half by a vertical line. Do not use the Gravity Badge as your own; this includes both your own logo and an icon (or favicon).
Partner logos should be aligned to the optical baseline of the Gravity logotype (or centered within the logo space, using the Badge as your guide).
We are excited to work with you! We kindly require you to adhere to the following guidelines:
- Do not use the Gravity name, logo, or badge as part of your own
- Do not use Gravity in any advertising without our explicit approval prior to publishing
- Do not use Gravity assets or similar words/marks on apparel or merchandise without our explicit approval.
When attending or sponsoring Events and referencing Gravity, Gravity Forms, or Rocketgenius, please use the following to determine the usage of our brand within your event, event collateral, and other event-related materials.
Gravity permits its certified partners and third-party developers to use its name, trademarks, logos, screenshots, and other brand features when creating Event materials and event graphics, only in limited circumstances and as specified in these guidelines. By using the Gravity marks, you agree to adhere to these event usage guidelines. If you have a separate agreement with Gravity that addresses the use of the Gravity brand, that agreement shall govern your use of the Gravity marks.
Do:
• Follow our provided Partnership logo “lockup” guidelines
• When designing your own Event graphics, we encourage you to be yourself. But please do not copy or imitate the look and feel of Gravity products or sites. Doing so may create user confusion or imply any ownership by Gravity
• Ensure that there is adequate space between the Gravity logo and surrounding elements when used for Event graphics
• Contact us directly with questions: brand@gravityforms.com
Do not:
• Do not use the Gravity assets or any other confusingly similar words or marks on any apparel, printed materials, products, or other merchandise without prior approval by our team
• Do not use or imitate the distinct “look and feel” of Gravity or other identifiable and unique visual elements of the Gravity brand assets, including (but not limited to) the color combinations, graphics, sounds, icons, typefaces or other stylization
• Please don’t modify the marks or use them in a confusing way, including suggesting sponsorship or endorsement by Gravity, or in a way that confuses Gravity with another brand (including your own)